Oceana Canada
Oceana is part of the largest international advocacy group dedicated solely to ocean conservation. Their mission is to protect oceans in Canada by lobbying to change federal policy under umbrella campaigns such as rebuilding wild fish, stopping plastic pollution and protecting marine habitat.
Intentional social media use is important for Oceana to build brand awareness and an engaged community that is ready to jump in and support their calls to action. As much as we love social media, seeing their community get off social media and convert to an email subscriber or petition signer is what was really important to the success of their work.
This was accomplished through consistent posting of carousels and reels, sharing ocean news to raise awareness and keeping their audience updated with the latest campaign information. We also used email marketing and website content to support Oceana’s goals.
30% average annual Instagram growth rate
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31% average annual email list growth rate
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3.4% email click through rate
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30% average annual Instagram growth rate ● 31% average annual email list growth rate ● 3.4% email click through rate ●
What Sarah managed:
Organic and paid social, content creation, email marketing, blog writing, copywriting and editing, project management
*Note: Work was completed in an employee capacity
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BLOG
Let the creativity flow! Sarah wrote monthly blogs while working with Oceana, on topics from plastic pollution and overfishing to endangered species and how supporters can act to protect the ocean.
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ANNUAL REPORT
This is where Sarah’s project management skills shine. At Oceana, Sarah managed the creation of six annual reports from writing and image selection to reviews and budget management.
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EMAIL
Sarah was responsible for writing, creating, building, testing and sending one monthly newsletter and one monthly conversion email.
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PRESS RELEASE
From media kits to webpages, Sarah was involved in the development of many press releases. She was responsible for putting together quotes from experts, key messages and more.
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